City skyline on the beachfront at sunset.

Tourism

Famous for its sunshine, golden beaches and luscious hinterland, the Gold Coast offers a vibrant mix of natural beauty. Add entertaining attractions and world-class accommodation to the mix and the city has the perfect blend for tourism to thrive. 

The Gold Coast continually sees new investments from both global players and local industry providers. Most recently, Great Eagle Holdings (Hong Kong) opened The Langham Gold Coast on the beachfront which quickly became a sought-after experience. 

Amongst the city's new developments are long-time favourites including The Star Gold Coast, Currumbin Wildlife Sanctuary, Ardent Leisure's Dreamworld, and Village Roadshow's Movie World and Sea World, which continue to expand their offerings to retain the Gold Coast’s allure as a tourist destination. 

Outdoor experiences

Ecotourism on the Gold Coast

Beyond our strong existing tourism attractions, the City is pivoting into new experiences to become the number one ecotourism destination in Australia and a world leader in sustainable tourism. Our city's natural beauty makes it a magnet for outdoor enthusiasts. 

The Hinterland is a prominent zone with opportunities to develop sustainable ecotourism and wellness-based accommodation and activities.  

Waterfall running down a cliff amongst a rainforest.

Events

Arts and events are a major drawcard for tourism

The internationally acclaimed HOTA Gallery is a cultural beacon for this evolving city. Gold Coast is home to epic events including the Gold Coast Pacific Airshow, the Boost Mobile Gold Coast 500, and the Gold Coast Film Festival plus an abundance of national sporting championships and annual music and culture festivals.

Experience Gold Coast was established to strengthen our position as Australia’s premier tourism destination, being a home of major events, a preferred place to study and delivering arts and cultural experiences.

A plane flies over the beach for the Pacific Airshow Gold Coast.

Tourism development

Explore the range of support available to new and existing tourism businesses and investors.

Explore our live deals and City-led investments

Multi-million dollar investments led by the City of Gold Coast creating economic growth and infrastructure development.